The theme of DDX Tokyo 2027 is THE INFLECTION POINT.
At a moment when design, business, technology, and society are changing simultaneously, DDX goes beyond asking how we design.
We ask:
Who are we designing for?
Why should we build it?
What should we change?
What should we preserve?
And what should we choose not to build?
Rethinking design from Japan.
Japan has long developed ways of thinking about relationships between people, objects, space, and society.
Ma — 間: The meaning created by space, pause, and relationships.
Yohaku — 余白 The value of what is intentionally left open.
Wa — 和 Harmony between people and the systems around them.
Kaizen — 改善 Continuous improvement rather than a single moment of innovation.
Omotenashi — おもてなし: Anticipating the needs of others through care and attention.
DDX is not about romanticizing these ideas.
We want to challenge them too.
When does omotenashi become unnecessary complexity?
Can wa make disagreement more difficult?
Is continuous improvement enough when technology and society are changing radically?
What should we preserve—and what should we question?
DDX brings perspectives from Japan into conversation with ideas, practices, and people from around the world.
Not simply presenting Japanese design to the world, but rethinking design from Japan.
This is not only a conference for designers.
DDX Tokyo is for people involved in an increasingly important decision:
What should we build next?
Designers.
UX researchers.
Product leaders.
Engineers.
Researchers.
Business leaders.
Innovators.
HUMAN × BUSINESS × SYSTEM
Is something that is good for the user necessarily good for the business?
Does greater efficiency always create a better human experience?
What should we delegate to AI—and what should remain a human judgment?
If something is convenient for an individual but harmful to society or the environment, can we still call it good design?
These questions rarely have simple answers.
That is precisely why we need to discuss them.
DDX TOKYO 2027
THE INFLECTION POINT
Friday, February 12, 2027 · 10:00–18:00
TODA HALL B · Kyobashi, Tokyo